Friday, May 2, 2014

"The great giveaway"

Coming out of the depression and then World War II, women were resourceful and companies were clever with their marketing techniques. 

In the 1950s Duz Detergent began a promotional campaign which involved including a piece of 22K gold-trimmed Golden Wheat dinnerware in each box of laundry detergent. 

I vividly remember my mother opening a new box of detergent and pulling out an amber glass. She was always so excited. Companies gave away dishes, glasses and even dishtowels. 

With a little patience and loyalty to the brand they could collect "service" for the entire family. 

Love the 50s!